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【With the same author name:【Chen Jianan】 Found 2 articles】 /Page Order by: Asce Desc

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HUMAN RESOURCE MANAGEMENT | F270

“Interior”and “Face”of Employer Brand: The Effectiveness to Drive Employees’ Work Engagement and Word-of-Mouth

Chen Jianan, Gu Xing, Cheng Shuang

Different from consumer-oriented business brand, employer brand is a brand established by an organization as an employer to attract potential employees and retain existing employees. Since...

First published at: Mar 20, 2021

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doi:10.16538/j.cnki.fem.20200723.302

Foreign Economics & Management, Vol. 43, Issue 03, pp. 107 - 118

| F270

Student Entrepreneurs from the Perspective of Identity:A Literature Review and Prospects

Chen Jianan, Xing Yiwen, Chen Wu

Student entrepreneurs are favored by the government, universities and academic community due to their high growth potential. From the perspective of identity, this paper systematically rev...

First published at: Sep 01, 2019

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doi:10.16538/j.cnki.fem.2019.0802.003

Foreign Economics & Management, Vol. 41, Issue 09, pp. 122 - 138

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